Landing Viewed
Fires once per session with variant and UTM/referrer props.
Funnel Step Viewed
Tracks major sections: features, trust, how-it-works, screens, CTA, FAQ.
Download CTA Viewed
Fires when a specific CTA placement is visible.
Download Click
Tracks App Store click with placement, variant, destination, country.
FAQ Opened
Measures which objections are most frequently explored.
Trust Link Click
Shows privacy/security proof consumption before download.
Recommended funnel in Plausible
Landing Viewed
Funnel Step Viewed (step = cta)
Download CTA Viewed
Download Click
Useful segment examples
Compare conversion by variant for hero A/B test.
Compare download click-through by placement.
Filter by utm_campaign to evaluate channel spend quality.